Shining Your Light

The heat just doesn’t inspire me to do much of anything. As temperatures inch toward the century mark, aside from keeping cool, there isn’t much on my mind. Thankfully the stifling heat didn’t make its appearance until the work week began and we were able to enjoy a relatively comfortable weekend.

On Saturday night I made my way to Glendale for the annual Cruise Night. As in years past, CV Weekly had a booth along Brand Boulevard, inviting folks to stop by, pick up a lollipop or some Double Bubble gum or chat for a few minutes. Along with Sonya Marquez and her daughter Quinn, Rachelle Miller and her stepdaughter Thalia, Lisa Stanners and I had a chance to meet-and-greet dozens of people. Many stopped by just to say how much they enjoyed the paper, for which I am grateful. Others wanted to talk advertising, eager to learn how to get the word out about their products or services.

When it comes to advertising, I’m reminded of Matthew 5:15: “Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house.” Business owners need to think the same way. Why would they work so hard, investing their heart and soul (not to mention hard-earned cash) then not advertise? What a disservice to owners and their prospective customers! Thankfully, CV Weekly provides an option to promote these products and services and an avenue to get the word out to our readers.

Not to belabor the point, but I can’t think of any other medium that is so valued that, if it is late arriving, people call asking for it! What other medium is available for free, but yet people pay money – albeit $1 a week – to get it?

I guess I’m a little proud … and grateful. As we approach our ninth anniversary, I can’t help but remember how very hard it was to build up this beloved brand and am pleased that it is so highly regarded.

For those interested in promoting their business, give our office a call (818) 248-2740. Rachelle can direct you to a sales professional who can answer your questions and work within your budget.

  robin goldsworthy