City Launches Artsakh Creative Retail Pop-Up Program

The Glendale City Council recently authorized the implementation of Artsakh Creative, a pilot retail accelerator program for the short-term rental of City-owned commercial tenant space. Selected businesses will be allowed to operate rent-free for a period of one to six months in the City-owned retail units at 117, 123, 127 and 131 North Artsakh Avenue. The application period opened Dec. 21 and will be ongoing.

Detailed program guidelines and the online application can be at https://tinyurl.com/y7r2hx6t.
Applicants will also have the option apply to implement ongoing events and programming in the Artsakh Paseo, the pedestrian friendly area on North Artsakh between Wilson Avenue and Broadway instead of utilizing the available units.

The City of Glendale is looking for retailers to complement its vision for an Arts & Entertainment District, which establishes Artsakh Avenue as the heart of the district through a concentration of entertainment, arts and culture venues, retailers and programming.

Businesses will be selected based on the following criteria:
• Creative experiences that are in line with the goals of the City’s Arts & Entertainment goals;

• A well thought-out marketing plan;

• Applicant’s previous experience in operating retail pop-ups and events;

• Unique and well-crafted products, items, or services that complement and do not detract from existing shops in the Artsakh Paseo; and

• Adherence to LA County Health Dept. guidelines for COVID-19 protocols for retail shops and community events.

For more information on the program, including the types of businesses the City is targeting, tenant responsibilities, proposal requirements and a link to the online application, please visit ChooseGlendaleCA.com/Artsakh-Creative.