Dreaming of a White … Friday

Whether a merchant dreaming of sales or kids dreaming of snow – both will be found along Honolulu Avenue.

File photo La Crescenta resident Jay Eatherton watches over his daughter Makenna.
File photo
La Crescenta resident Jay Eatherton watches over his daughter Makenna.


Once again the holidays are upon us and once again the Montrose Shopping Park Association is reaching out to neighbors to remind them to shop locally.

The battle for consumer dollars around the holidays has always been competitive. Some small businesses have found it difficult to compete with the larger chain stores, especially over the last few years. This has been something the MSPA has always understood.

That is why instead of Black Friday, the name traditionally given the shopping day after Thanksgiving, the MSPA hosts White Friday. This year on Nov. 29, the community will find the 2200 block of Honolulu Avenue filled with white snow. There will be the traditional lighting of the Christmas tree and the shops along Honolulu Avenue will be offering deals. Perhaps the best part is the dollars spent locally will stay local.

“We are going to have the snow here starting at 3 p.m., so by 5 p.m. it will be [in place],” said Dale Dawson, MSPA. “[Glendale] Mayor Dave Weaver will light the tree at 7 p.m.”

The Christmas tree will be located on the southeast corner of Honolulu Avenue and Ocean View Boulevard. When the tree is lit, Prom Plus Club kids from Crescenta Valley High School will then light the 2300, 2400 and 2500 blocks of Honolulu Avenue to officially launch the 2013 holiday season.

On Friday, in addition to snow for kids to play in, there will be strolling carolers and a visit from Santa Claus. But the celebration does not stop on Friday. The Winter Wonderland continues with free pony rides and trolley rides.

Stores participating in White Friday and Small Business Saturday will be displaying a white snowflake on doors and windows. That snowflake is a sign the store is offering extra special deals of everything from refreshments to no sales tax.

Small Business Saturday was started in 2010 by American Express to help support small businesses. It is the Saturday after Thanksgiving when everyone is encouraged to support small business.

Montrose will continue the holiday mood through the entire season. On weekends from noon to 3 p.m. there will be free pony rides, Santa can be found strolling Honolulu Avenue, there will be live music and trolley rides.

And, of course, the Montrose Christmas Parade will take place on Dec. 7 at 6 p.m. … another unique Montrose tradition.

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