Spicing Up #lomo

“Spices are to our food what colors are to our life – they fuel us with joy, health and energy.”

This is the statement that Novin Herbs & Spices owners Anna and Aaron Abelian share and exemplify. Together, this duo has created a charming and warm space that feels fueled with joy, health and energy. Located at the tip of “#lomo” (some of the merchants of the area have coined the term “lomo,” short for lower Montrose). When you walk in you will be greeted by Anna and Aaron’s sincerity to assist you in identifying what will enhance your foods and your wellbeing. They willingly share and advise how spices and herbs will enhance the taste of your foods, and how they will make any meal much more attractive and tastier. They also inform you that spices and herbs possess great healing powers and contribute to your overall well-being. Not only do spices please the taste buds, but they also boost immune health. Novin offers a list of herbs and spices that assist the immune system. And both Anna and Aaron have a wealth of knowledge about each of these items they carry. In addition to all the helpful information, you will also be offered a symphony of aromas from the dried roses or the anise pods and more. The aroma and taste of each item offered is robust and true. They source from local suppliers as well as from around the world. The items themselves showcase in such a unique way, you feel transported to another place and time when you walk in.

In addition to the herbs and spices, they have a nice offering of specialty items such as Schweden Bitter for only $11.99! It is a Swedish bitter that is a dietary supplement made with herbs and saffron! It aids the stomach and digestion, and addresses lack of appetite, muscle and joint pain and so much more. There is an array of teas to choose from and people can build their own flavor. And they continue to provide honey pollen! They are sold in bulk or in tubes. The Magnolia honey is already mixed with wax and the Santa Barbara County honey is a one-of-a-kind quality honey that is hard to find in retail stores. To top it off, they just added the mustard sage honey to their honey collection!

So, are your taste buds urging you on yet? You won’t be disappointed when you go in and try any of the products. At any time that you walk into Novin there is something already mixed and ready to serve. Over the last weekend, customers were treated to the serving of complimentary lemonade with healthy seeds.

Anna and Aaron can address your specific questions whether in English, Armenian, Persian or German. They truly care what you are looking for and why. Having started out in fairs and markets, when their customers asked them “Why don’t you have a shop?” Anna and Aaron responded by opening their location at 3405 Ocean View Blvd. Glendale 91208. You can feel the inspiration from the herbs, spices and teas, and you also see the creativity of the paintings and décor of the owners. They have poured themselves into this space. They care about offering good, healthy, quality items. Stop by, get your fill for your home’s kitchen and be taken by the charm and goodness offered at Novin Herbs & Spices.

Victoria Marie Malone
Executive Director
YOUR Montrose/Verdugo City Chamber of Commerce
2424 Honolulu Avenue, suite B, Montrose, CA 91020
Office: 818-249-7171
www.montrosechamber.org

  Victoria Marie Malone