Marching into Spring: Ribbon Cuttings, Easter Extravaganza and Craft Beer Fest Await in Montrose!

February was a fantastic month of activity with engaging events, community involvement and exciting upcoming festivities on the horizon.

One of the standout moments of the month was our participation in the Glendale Educational Foundation’s (GEF) Principal for a Day program. We were delighted not only to take part but also to extend our support through donations. The event was attended by MVCC: President Adam Farnko, Vice-President Kimberly Fraisse and Executive Director Mavil Aghadjanian. They had a wonderful time at their respective schools and learned so much about what makes GUSD stand out. We are committed to fostering such partnerships that enrich our community and its future generations.

In February we also had the pleasure of hosting Gina Feeds’ ribbon cutting ceremony for the grand opening of her market and catering sector. The turnout was impressive reflecting the warmth and support of our community towards new endeavors. Gina Feeds Market and Catering promises to be a valuable addition to our local landscape, offering not just cooking classes, ready to go soups and sandwiches but also contributing to the fabric of our community.

Looking ahead, March promises to be just as exciting with a lineup of upcoming events! We are thrilled to announce our 4th Annual MVCC Egg My Home event (the deadline for orders is March 25) ( This is becoming a beloved tradition that brings joy to households across the Crescenta Valley as we spread the magic of Easter with fun-filled egg hunts and festive activities. We are excited to be playing a part in making such a fun and engaging event happen.

Don’t forget to mark your calendars for the 9th Annual Montrose Craft Beer Fest on April 7 ( Beer enthusiasts and connoisseurs won’t want to miss this celebration of local brews and community camaraderie. With an array of craft breweries showcasing their finest offerings, accompanied by live music and delicious local bites, it’s an event that embodies the spirit of our vibrant neighborhood.

As we reflect on the past month and look forward to the adventures that lie ahead, the Montrose-Verdugo City Chamber of Commerce (MVCC) remains steadfast in our commitment to serving the interests of our members and fostering a thriving business community. Together, we will continue to build upon our successes and embrace the opportunities that await us. Here’s to a fruitful March filled with growth, prosperity and community spirit.        

Please contact us with any questions or if you would like to join the MVCC visit us online!

Meet the newest business member of the MVCC:

Team Cook Real Estate – “Gregory resides in La Cañada Flintridge with his wife and children. When not working, Gregory enjoyed coaching both of his kids in baseball, softball, and basketball. He is also pleased to serve on the board of directors for the YMCA of the Foothills and is active within his church – La Cañada Presbyterian. Whether you are looking to buy or sell real estate, Gregory hopes that you will consider him as a resource and give him the privilege of helping be a solution provider for you as well.”

…and welcoming back renewing members:

Sierra Sign Images – “From concept to installation we work in unison with you to create signage that communicates your message clearly and effectively. We specialize in: dimensional letters and logos, architectural signage, directional and wayfinding, monument signs, corporate signs, interior sign systems, parking structure signage, & ADA signage.”

Giusseppe’s Pizzeria – “The original was established in 1959 and reopened with new partners in 2011. Our recipes are old Italian family secrets, which have been maintained and reproduced since the 1900s. Our meatballs are handmade, rolled and cooked in our kitchen. Our special sauces are handcrafted by one of our partner’s 80-year-old father. We use only the finest imported Italian tomatoes and the finest Italian spices. Our dough is made fresh daily and all of our pizzas are hand-tossed. At Giuseppe’s we pride ourselves on quality food and service.”

Pano’s Production Photography – “Katie is a photographer who specializes in photography of infants and maternity, newborn, baby photos and mommy and me portraits in the Los Angeles-Glendale area.”

Community Center of La Cañada Flintridge – “Our mission is to enhance the well-being of the community by bringing people of all ages together for enrichment, recreation and social programs. We serve the City of La Cañada Flintridge and surrounding foothill communities.”

Arkto’s Wealth Management – “We develop a clear and personalized financial road map to guide our clients through life’s beautiful journey. Isn’t it time you put your financial house in order?”

Eye Love Co. – “A master lash artist that specializes in classy, natural looking lash extensions. I discovered lashing in the ’90s and was trained by a master who learned the art of lashing in Korea. I am extremely meticulous and excellent at what I do.” (213) 281-1411

Sunbright Education – “Private tutoring for students in grades K-6. One-on-one, private instruction. Highly professional staff. Personalized goals with monitoring.”

J’s Maintenance Services – “Your cleaning partner since 1969 offers a full-service program to exceed your expectations and stay within your budget.”

MVCC and Member Updates/Upcoming Events:

On Thursday, March 21 at noon – Grand opening and ribbon cutting ceremony for Noa Health, 3535. N. Verdugo Road in Glendale 91208

On Sunday, March 31 from 6:30 a.m.-8:30 a.m. – 4th Annual Easter MVCC Egg My Home. Let the MVCC help you with your egg hunt. Order candy- and toy-filled (wrapped candies only) eggs to be delivered to your yard. Scattered not hidden. Or surprise your neighbors and friends in time for Easter morning fun! Our “Golden Egg” prizes are full of surprises this year. Will you wake up as one of our lucky winners? Order:; Order deadline: Monday, March 25. Open to Montrose + La Crescenta + La Cañada + Glendale + Montrose + Tujunga

Sunday, April 7 from noon to 4 p.m. – 9th Annual Montrose Craft Beer Fest 2024 in the 2200 block of Honolulu Avenue

For 2024 Montrose Craft Beer Fest sponsorship opportunities, please email us at

Remember to shop local!

Sara Darby
MVCC Secretary