Looking Ahead to a Robust 2026 The Crescenta Valley Town Council (CVTC) started the year with a sense of renewal and a steadfast commitment to representing the voices of La Crescenta residents. From new leadership to the ongoing monitoring of local developments, here is the latest news for February 2026. At the first meeting of […]
As AI Advances, Salesmanship Matters More Than Ever Every few years, a new technology arrives that’s supposed to make sales obsolete. Spreadsheets were going to do it. CRMs were going to do it. Now it’s artificial intelligence. AI is powerful. It can write emails, analyze data, predict behavior and automate follow-up at a scale no […]
We Can Fight Fraud Without Scapegoating Our Neighbors By any honest measure, health care fraud is a serious problem in California. Billions of taxpayer dollars are lost each year through abuse of Medi-Cal, Medicare and other programs that are poorly overseen and rarely audited transparently. All governmental leaders have an obligation to demand accountability, enforce […]
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Prom Plus, the after-prom event for CV High School seniors and their guests, is having a pancake breakfast fundraiser. By Mary O’KEEFE The second annual Prom Plus pancake breakfast will be held on Feb. 21 from 7 a.m. to 11 a.m at St. Luke’s of the Mountains Episcopal Church, 2563 Foothill Blvd. in La Crescenta. […]
By Julie BUTCHER On Tuesday night, the Glendale City Council once again took up the question of permitting digital signs on the sides of the Masonic Temple building on Brand Boulevard, ultimately approving changes to the advertising overlay zone allowing the new signs and authorizing city staff to execute a “better deal” than the revenue […]
By Mary O’KEEFE On Friday, Jan. 30, millions of people participated in “National Shutdown” protests against the U.S. Immigration and Customs Enforcement (ICE) and its actions. According to organizers, there were participants in 50 states, more than 1,000 organizations joined and “millions” marched. The protest was a “no work, no school, no shopping” strike with […]
By Mary O’KEEFE Snow has been the big weather story this past week – and it is not over yet. The east coast had experienced not just a “cold snap” but a “bomb cyclone” that left over a foot of snow in North Carolina and frozen water fountains in Florida. There are a few times […]
Seriously? A Road Tax? This week we learned that California is actively pursuing and piloting a road charge system. Apparently the “popularity” of electric cars (something I really don’t understand – I mean, if we have “brownouts” during the summer because of the scarceness of electricity why would we be encouraged to buy an electric […]
CV Chamber Holding Bingo Game Fundraiser On Saturday, Feb. 7 the CV Chamber is hosting a bingo game at the Verdugo Hills Memorial Hall, 4011 La Crescenta Ave. Each bingo game pays at least $100 (multiple winners will split the pot) plus there will be food for purchase, ice cream for sale from Moo Moo […]