“Advertising is the ability to sense, interpret … to put the very heart throbs of a business into type, paper and ink.” Leo Burnett Advertising, marketing, publicity, promoting, publicizing, social media, networking … Do you need it? Where do you start? The American Marketing Association (AMA) defines marketing as “an organizational function and a set […]
As Crescenta Valley High School football prepares for its first scrimmage of the season today, La Cañada Gladiators weighed in for the fall season as well. Here’s a primer on how the Gladiators work. By Ashley FILIPEK On Saturday, several divisions of the La Cañada Gladiator football team traveled to Pico Rivera for the […]
The Crescenta Valley Falcon varsity football team will be kicking off its season with a scrimmage today against Monrovia High School at 3:30 p.m. at CV High. The games start for real on Aug. 31 when CV travels to Santa Paula High School for a 7:30 p.m. non-league to play the Cardinals. The Falcons beat […]
By Leonard COUTIN The last meet for the summer All Comers cross-country program was held on Aug. 15 at CV Park. Coach Mark Evans of Crescenta Valley High School co-sponsored the four-week program with the County of Los Angeles Parks and Recreation Dept. The three-mile varsity race attracted runners from Bishop Amat in La Puente […]
Crescenta Sports Assn. offers the opportunity for new and returning players to develop their baseball or softball skills in its fall ball program. Online signups for CSA are now open at playcsaball.com and are open to players from all leagues, areas and all skill levels. Walk up signups and tryouts are on Saturday, Aug. 25 […]
The Con is On My father-in-law called while I was working at my desk the other day. He asked if I knew that one of my sons (the one attending college in Missoula, Mont.) had been in a car accident in British Columbia and was now in jail. Wait. What? I was vaguely aware of […]
Sanitariums in CV – Kimball Sanitarium Part 2 Last week I wrote about the background of Merritt Kimball, owner of Kimball Sanitarium. He had been raised in the fledgling mental health industry in Southern California, his father having been head of the first state run insane asylum in San Bernardino, and later a large private […]
Reflections by College Bound CVer Part II Now that I’m back from my last beach trip for a while, I am ready to write the final goodbye letter. First, thank you to the Leum family for letting my little sister and I stay with them at the beach and for teaching us both how to […]
By Michael J. ARVIZU Retired Glendale Community College Latin American studies professor Carlos Ugalde completed a six-day, roughly 500-mile bicycle ride from San Francisco to his home in Alhambra on Saturday to raise funds for the Dumay Ecovillage Project, a new housing development that will provide homes to 60 families displaced by the 2010 7.0-magnitude […]
Screening, Discussion at Library Population Connection and the Glendale Human Relations Coalition will be hosting a screening and discussion of the documentary “Mother: Caring for 7 Billion.” It will take place on Thursday, Aug. 30 at 7 p.m. at the La Crescenta Library community room (accessed from the rear parking lot). Light refreshments will be […]