Treated Like Someone Special
For whatever reason, I feel special when I shop at Trader Joe’s, like I’m part of an exclusive club. Even at larger stores, like Vons and Gelsons, I feel like they care about me. I’m greeted by name, asked how the kids are (one of my sons even works at a local store). I don’t get the warm and fuzzies when I shop, for example, at Costco or another big box type store. It’s not their fault; they deal with a lot of people and don’t know me. Because I do enjoy that feeling of being someone special, someone whose business is appreciated, I return often to Trader Joe’s, Gelsons and Vons.
Since the launch of the Crescenta Valley Weekly in 2009, I have felt that same level of warmth from our subscribers and even our advertisers. I’ve often commented how amazing it is to me when I receive checks from subscribers that are enclosed with a thank you note – a thank you note when they subscribe! They obviously trust that we will do our best to be the community’s go-to newspaper.
Of course, since day one, my staff and I have worked hard to give excellent customer service, whether it’s a sales person providing a client with an opportunity to promote their business, our designer creating a unique advertisement or a reporter writing a story – we all strive to provide excellent service. I believe that on many counts we’ve achieved that.
Reflecting on the enthusiasm with which the Crescenta Valley Weekly has been received these past six-plus years and looking for a way to engage our audience even more, I (with some guidance from friends and family) have come up with some exciting ideas.
On page 14 of this week’s Crescenta Valley Weekly, you’ll find an invitation that gives our subscribers three ways to be more involved with – and supportive of – us. And these opportunities are packed with benefits too that I think our subscribers will appreciate. If nothing strikes your fancy, we’ll still deliver for $52 a year (that’s a dollar a week).
But we here think our subscribers are pretty special – and are excited to have a way of showing it!
We have new subscription options! Turn to page 14 of this issue to see the exciting new offerings from CV Weekly to add to your home delivery subscription.