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Posted by on Apr 18th, 2013 and filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

The Key to Networking Success

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter Drucker
I was talking about marketing to one of our board members, Dr. Speas of Crescenta-Cañada Pet Hospital, and he stated that he believes our business mixers are one of the best ways of marketing that he could ever imagine. He says, “We all know word of mouth is the best advertising, and who does it better than you the business owner? Don’t miss the best opportunity to directly advertise and network with people who want to do business right here in the Crescenta Valley. Attend one of the Crescenta Valley Chamber of Commerce mixers. The next one is May 8 at the Crescenta Valley Water District at 3730 Glenwood Ave., La Crescenta. These events are very worthwhile and fun! Bring business cards, brochures, and other small promotional material.”

Dr. Speas is right on track. The Word of Mouth Marketing Association (WOMMA) defines the basic elements of word of mouth advertising as:

1) Educating people about your products and services.

2) Identifying people most likely to share their opinions.

3) Providing tools that make it easier to share information.

4) Studying how, where, and when opinions are being shared.

5) Listening and responding to supporters, detractors, and neutral.

Respondents to a survey done by DoubleClick, a Google company, said that a friend’s recommendation was the most important influence when it came to buying a product or service. Men ranked it first at 90% and women ranked it first at 95%.

So if you want to do business in the Crescenta Valley, what better way than with the friends you make at a chamber mixer.

Dr. Speas has made many friends at the mixers throughout the year and it has helped his business, the Crescenta-Cañada Pet Hospital, located at 3502 Foothill Blvd. in La Crescenta. You can see by the many testimonials on his site that he cares about what people say about his business. He knows a pet is a very special part of your family and that each pet rewards you with unconditional love and companionship. With this understanding, he provides both you and your pet with the very best in veterinary services and to offer information and services that will provide for the long-term health and happiness of your pet. At Crescenta-Cañada Pet Hospital, they are small enough to offer friendly personal attention to you and your pets – with time to give a pat of friendship and reassurance to that very special member of your family.

Please come meet Dr. Speas and about 50-60 other local business owners at our next mixer.

For additional information, give us a call at (818) 248-4957 or visit our website at

Upcoming event: May 8 – Business mixer at Crescenta Valley Water District.

Please contact our office for more details on any event. How to reach us: (818) 248-4957/
3131 Foothill Blvd., Ste. D.

Julia Rabago is the executive  director of Crescenta Valley  Chamber of Commerce.

Julia Rabago is the executive
director of Crescenta Valley
Chamber of Commerce.

Categories: Business

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