Dilbeck Real Estate, one of the largest residential real estate firms in Los Angeles and Ventura counties, announced that it has selected Real Living as its national franchisor. The company, with more than 650 full time sales professionals and 2010 homes sales of nearly $1.3 billion, was most recently a franchisee of GMAC Real Estate.
“We looked at all the national and international franchises and asked ourselves which one offered what we were looking for in a partner and Real Living was an easy choice,’” said Mark Dilbeck, CEO of the newly named Dilbeck Real Estate Real Living. “Real Living is an innovative and forward looking company that offers the close working relationship we sought, along with the support and resources that only an internationally respected and growing real estate company can offer. With Real Living as our partner, both companies can grow their brands and companies here in Southern California.”
In addition to its new franchise agreement and name, Dilbeck said there
are other important elements
to the announcement, including:
•Dilbeck Real Estate Real Living will have a new brand identity, including new office signs and yard signs that will begin popping up around Southern California.
•A newly launched website, http://www.DilbeckRealLiving.com, that makes it easier for buyers to find the homes they want with traditional feature and price search options complemented by intuitive map search options. Additionally, consumers can search by neighborhood, school area, address and street names. Keyword searches of listing descriptions, niche search pages for property types and new search options emerging based upon user behavior have also been integrated.
•A strategic growth plan that will focus on increasing the number of Dilbeck Real Estate Real Living offices and real estate sales professionals.
Dilbeck Real Estate Real Living has offices throughout the southland including Glendale, La Cañada and La Crescenta. Dilbeck Real Estate Real Living is an exclusive affiliate of Christie’s International Real Estate, the world’s largest network of independent real estate brokers specializing in the sale of estate properties.
Dilbeck said the new partnership with Real Living will allow his firm’s agents the opportunity to immediately implement new tools and technology, while also being part of a much larger organization: Brookfield Residential Property Services, which owns Real Living.