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Questions About Today’s Real Estate?

Posted by on Jul 24th, 2014 and filed under Between Friends. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

Ask Phyllis!

Lowest Commission?

Phyllis HARB 2012 WEB

Phyllis Harb is a Realtor® with Prudential California Realty.
She may be contacted at (818) 790-7325 or by email phyllis@realtorharb.com
Please visit www.LAreBlog.com

Dear Phyllis,
I will be selling my home in the fall.  What is the best way for me to find the agent with the lowest commission?.    JL

Dear JL,
In our neighborhood the most common commission structure is between 5% – 6%. The commission is divided four ways:

• Listing Agent (agent who represents the seller)
• Listing Agent’s Broker
• Selling Agent (agent who brings the buyer)
• Selling Agent’s Broker

It is typically divided equally between the listing agent and their brokerage and the selling agent and their brokerage. These commissions are, in fact, negotiable. But will paying the lowest commission guarantee the most money in your pocket?

Assume a home sells for $1,000,000 and you have negotiated a 5% commission. After all agents are paid, you would net $950,000. However, if that same home was to sell for $1,025,000 and you paid a 6% commission you would net $963,500. That’s an additional $13,500.

Hiring the
Realtor® with the lowest commission structure will not necessarily help you obtain the highest selling price. A key skill you want in your real estate agent is a strong negotiator. When you find the Realtor® with the lowest commission you will have found the one with the weakest negotiating skills. This is not who you want representing you on such a valuable asset. So a better question to ask would be, “How can I end up with the highest net proceeds?”

You should hire your agent based on their marketing plan, experience and the services they offer. Do they hire a professional photographer (someone who photographs homes for a living)?  Where will your Realtor advertise? As 90% of home buyers search online, your real estate agent’s online presence is very important. Are you interested in knowing which inexpensive fix-its will return 3-4 times the dollar amount invested? Many Realtors® include a professional home staging consultation as part of their service.

In today’s heated real estate market your home will sell. But if you want to sell for the highest possible price, your Realtor’s® marketing plan, not their commission, is critical.

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